Case Study — Legal Services
Corporate Law Foreign Investment Arbitration Saudi Arabia · EN / AR

From a brand-new
domain to 207K
monthly impressions.

A Saudi corporate law firm came to us with a fresh site and zero organic presence. Six months later it was earning over 200K monthly search impressions, ranking on page one for 488 queries, and competing for high-value corporate, investment, and arbitration terms across a bilingual market.

CLIENTSaudi Law Firm
ENGAGEMENT6 months · completed
SCOPESEO · Content · LinkedIn
Saudi Law Firm Website
207K
monthly impressions
from zero at launch
488
keywords ranking
in the top 10
248
keywords ranking
in the top 3
13k+
daily search
impressions at peak
The Challenge

Starting from absolute zero

Saudi Law Firm

The firm advises on corporate structuring, foreign investment, and arbitration — high-value work in a market where credibility and search visibility decide who gets the enquiry. But the website was effectively invisible: no rankings, no organic traffic, no impressions.

The brief was straightforward and the bar was high: build an organic channel from nothing, in a bilingual market, against established competitors with years of domain history.

  • 01No organic footprint — the domain returned zero clicks and near-zero impressions in Search Console.
  • 02Thin content with on-page and technical errors that prior audits had missed.
  • 03A bilingual EN/AR audience requiring translated, locally relevant content.
  • 04A competitive legal niche where authority signals take time to compound.
The Results — 6 Months

Numbers that hold up to scrutiny

Peak Monthly Impressions
207K
monthly search impressions by month six, up from zero at launch
Peak Daily Impressions
13K
from a standing start of zero at the beginning of the engagement
Top-10 Keywords
488
queries ranking on page one of search results
Top-3 Keywords
248
queries holding positions one through three
Total Clicks
894
organic visits earned across the 6-month window
Indexed Articles
40
published across corporate, investment & arbitration topics
Search Impressions & Clicks — Nov 2025 → May 2026 ImpressionsClicks
0NOV 18KDEC 32KJAN 33KFEB 34KMAR 114KAPR 207KMAY 104 151 176 161 126 176

Combined Google & Bing search data. Bars show monthly impressions (left); the green line tracks clicks. The climb is driven by content published across the corporate, investment, and arbitration clusters.

What We Did

A content engine, built to rank

// 01

40 Articles Published

A full topical map across corporate law, foreign investment, and arbitration — written to answer real client questions and translated for the firm's bilingual audience.

// 02

Technical & On-Page Fixes

Rank Math meta titles and descriptions set across the site, schema markup implemented, and page-level optimisation that earlier audits had overlooked.

// 03

Structured for AI Search

Content formatted for featured snippets and AI Overviews — question-led structure that helps search engines surface the firm's answers on high-intent legal queries.

// 04

+11 Authority Backlinks

Editorial links earned to build the domain authority a new legal site needs to compete — and to make rankings stick.

Keywords We Targeted

Ranking where the clients are searching

A snapshot of the queries the site now ranks for — spanning high-volume commercial terms, specific corporate-structuring questions, and investment intent. These are the searches that put the firm in front of decision-makers.

QueryPositionImpressionsClicksIntent
contract lawyer8.0172,43010Commercial
business lawyer6.597,25917Commercial
saudi arabia 100% foreign ownership sectors2.8100+0Investment
llc vs jsc5.24380Corporate
how to invest in saudi stock market2.3100+1Investment
ad hoc arbitration vs institutional arbitration4.51492Arbitration
foreign investment license saudi arabia7.31542Investment
differences between llc and jsc6.03320Corporate
can i invest in saudi arabia2.4100+2Investment
litigation1.3100+0Commercial

Across all queries, the site ranks in the top 10 for 488 keywords and the top 3 for 248.

+ LinkedIn Management
Beyond Search

We rebuilt the firm's LinkedIn presence too

Alongside SEO, we took over the firm's LinkedIn company page — moving from sporadic posting to a consistent editorial cadence covering Saudi regulatory developments: the SEZ framework, arbitration reform, foreign ownership law, and MISA registration. Same audience, second channel.

+2,009%
Total Impressions
+3,897%
Unique Reach
+270
New Followers
10.6%
Peak Engagement Rate
MetricBefore (Jun–Sep ’25)After (Oct ’25–Jun ’26)Change
Posting cadence ~0.5 / week · 9 posts ~2.5 / week · 89 posts +361%
Total impressions 631 13,304 +2,009%
Unique reach 198 7,915 +3,897%
Engagement rate 2.6% avg 6.9% avg · 10.6% peak +161%
Profile clicks 4 358 +8,850%
Reactions 3 248 +8,167%

Engagement rate kept climbing even as impressions normalised — the strongest months were May (10.2%) and June (10.6%), a sign the audience was genuinely the right one.

What The Client Said
★★★★★

"Another successful project with 212×Media. The suggestions they made helped me realise I needed to add more content and push the rankings higher — and it worked. They work with your ideas, implement the strategy, and take care of your business like it's theirs. Working with 212×Media is like having a third eye: they caught on-page errors I'd missed after running so many audits myself. 100%, A++++ — I'll be repeating my business with them."

SA FounderSaudi Law Firm
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